Talent Matters helps build growing and adaptive organizations.  Services include Assessments for Selection and Development, Leadership Training, Trait-Based Coaching, and Organization Consulting.

Talent Matters also helps individuals reinvent themselves during critical career intersections.  Services include Assessments, Career Development Reflection, and Job Search tools.

Our core business is the Harrison Assessment Talent System because it is the most valid and predictive instrument available on the market.


REID J. TOLLEY, Founding Partner

SPHR, Certified Master Coach


Reid Tolley is an accomplished global Organization Development and Talent Director with significant HR Generalist experiences.  Reid has a track record of working effectively throughout China, Asia Pacific, Latin America, and North America.  Areas of expertise include:

  • Effective and ethical use of assessment tools for critical talent decisions and high impact development
  • Providing thought leadership in aligning strategy and organization
  • Organization Development and Change Process
  • Coaching leaders on personal effectiveness, leading complex change, and making significant job transitions
  • Leadership Development
  • Associate Development
  • Facilitating Strategic and Change Planning Workshops

He has served in key leadership roles in plant startups, acquisitions, and several major business turnarounds.

Reid’s varied experiences have resulted in strong convictions regarding essential employee relations practices, creating a truly engaged and high performing organization, and the critical part managers must play in creating an environment that unleashes human potential.


Founding Partner


As an 8 year decorated Army Officer, Collin has held a broad range of leadership responsibilities ranging from Platoon Leader, Fire Support Officer, Detachment Commander and Operations Officer.

His career was in a constant rhythm of planning, preparing and executing global operations, ranging from combat operations in Afghanistan to Joint Combined missions in the Pacific theater in support of various mission types. His high tempo experiences with very senior military officers under high stress conditions exposed him to leadership qualities not usually seen, and has helped him understand how behaviors impact leader performance.

His academic experiences includes a BS in Business Administration from Carson Newman University, completion of the Field Artillery Officer Basic Course (6 months), the Military Intelligence Captains Career Course (6 months), Special Operations Language Training for Indonesian (6 months), and graduation from the Psychological Operations Qualification Course at the US Army John F. Kennedy Special Warfare Center and School (6 months).

Collin’s experiences, stories and competencies all lead to three recurring truths: People are more important than hardware, success relies on the development of the human resource, and effective leadership is the lifeblood of an organization.